Soft Power Dressing

Strength in Every Silhouette This season, power dressing takes on a softer rhythm, less about sharp lines and more about quiet confidence. It’s where structure meets ease, and femininity finds...
October 17, 2025 — Team Jovonna

The Double-Faced Wool Coat

Explore Jovonna London’s double-faced handmade wool coat, a bestselling luxury outerwear piece crafted from premium wool. Designed for modern women, this tailored investment coat blends timeless elegance, warmth without bulk, and refined craftsmanship. Perfect for layering, it’s the ultimate winter coat that elevates every look.

Marylebone Journal Issue 108 - Founder Interview

Marylebone Journal Issue 108 - Founder Interview

February 18, 2025 — Team Jovonna
2025 SPRING TRENDS

2025 SPRING TRENDS

The new season is almost here, and with it comes a wave of fresh, effortless style. Discover the key SS25 trends designed to elevate your wardrobe—think sculptural draping, luxe utility,...
February 05, 2025 — Team Jovonna
Tags: spring trends
Kings Road Pop Up Boutique Area Guide

Kings Road Pop Up Boutique Area Guide

Our Guide to Kings Road: A charming restaurant, or the ideal spot to unwind in Chelsea, one of London’s most beloved neighborhoods ❤️
January 06, 2025 — Team Jovonna
Marylebone Boutique Area Guide

Marylebone Boutique Area Guide

Our Guide to Marylebone: Are you looking for a cozy cafe, a cute restaurant or the perfect place to relax in the heart of London? ❤️ The Wallace Collection Museum...
December 31, 2024 — Team Jovonna
The Telegraph x Smart Works Charity at Somerset House London

The Telegraph x Smart Works Charity at Somerset House London

From Friday, 22nd November, to Sunday, 24th November, we had the pleasure of being part of The Telegraph x Smart Works Fashion Sale at the iconic Somerset House in London....
November 25, 2024 — Team Jovonna
Tags: smartworks
Outfit Ideas for Autumn

Outfit Ideas for Autumn

September always brings that feeling of starting afresh. But we aren't fully ready for a complete wardrobe switch. You can still wear your summer investments with new autumn pieces! Scroll...
September 23, 2024 — Team Jovonna
Tags: autumn outfits
2024 Autumn Proof Colours

2024 Autumn Proof Colours

Spoiler alert: If you're into bright colours, this may not be the shopping edit for you. However, if you're interested in learning a foolproof way to make your ensembles look...
September 23, 2024 — Team Jovonna
Demure Trends AW

5 Demure Autumn Winter Trends

5 Demure Autumn Winter Trends 1. Lace Skirts This trend is romantic and directional in equal measure. Pair with your favourite ballet flats and a blazer for work, and pop...
September 23, 2024 — Team Jovonna
Press Favourites

Press Favourites

WHO WHAT WEAR         MARIE CLAIRE     CITIZEN FEMME     HELLO FASHION   SHEERLUXE   HEAT WORLD   YOU MAGAZINE   ELIZA EDIT
September 06, 2024 — Team Jovonna
Tags: PRESS
Bridal Party Edit

Bridal Party Edit

Bridal party styles (or THAT summer event you've been waiting for) 

Our bridal edit has something to suit the star of every celebration this summer

August 23, 2024 — Team Jovonna