Journal
Repair Guide: How to sew on a button
Learn how to sew on a button with this simple step-by-step guide. Restore your clothing quickly and neatly with easy stitching tips from Jovonna London.
Most-wanted Scarf Coats
Scarf Coats: Wrap, Go, Repeat When the forecast says “layer up,” our community says “scarf coat.” Meet the trio topping wishlists. From cropped-and-cool to long-and-sweeping, all crafted in cosy wool...
Soft Power Dressing
Strength in Every Silhouette This season, power dressing takes on a softer rhythm, less about sharp lines and more about quiet confidence. It’s where structure meets ease, and femininity finds...
The Double-Faced Wool Coat
Explore Jovonna London’s double-faced handmade wool coat, a bestselling luxury outerwear piece crafted from premium wool. Designed for modern women, this tailored investment coat blends timeless elegance, warmth without bulk, and refined craftsmanship. Perfect for layering, it’s the ultimate winter coat that elevates every look.
2025 SPRING TRENDS
The new season is almost here, and with it comes a wave of fresh, effortless style. Discover the key SS25 trends designed to elevate your wardrobe—think sculptural draping, luxe utility,...
Kings Road Pop Up Boutique Area Guide
Our Guide to Kings Road: A charming restaurant, or the ideal spot to unwind in Chelsea, one of London’s most beloved neighborhoods ❤️
Marylebone Boutique Area Guide
Our Guide to Marylebone: Are you looking for a cozy cafe, a cute restaurant or the perfect place to relax in the heart of London? ❤️ The Wallace Collection Museum...
The Telegraph x Smart Works Charity at Somerset House London
From Friday, 22nd November, to Sunday, 24th November, we had the pleasure of being part of The Telegraph x Smart Works Fashion Sale at the iconic Somerset House in London....
Outfit Ideas for Autumn
September always brings that feeling of starting afresh. But we aren't fully ready for a complete wardrobe switch. You can still wear your summer investments with new autumn pieces! Scroll...
2024 Autumn Proof Colours
Spoiler alert: If you're into bright colours, this may not be the shopping edit for you. However, if you're interested in learning a foolproof way to make your ensembles look...
5 Demure Autumn Winter Trends
5 Demure Autumn Winter Trends 1. Lace Skirts This trend is romantic and directional in equal measure. Pair with your favourite ballet flats and a blazer for work, and pop...